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Electric Work Force

Social Media Manager

Location: Remote role open to candidates based in the Philippines.

Help Us Bring Electric Work Force to More Homeowners Online

Electric Work Force is a licensed and insured electrical service company serving Chicago and the surrounding suburbs. We help homeowners with electrical repairs, lighting, panel upgrades, EV chargers, rewiring, troubleshooting, and emergency service. We are looking for a creative, organized Social Media Manager to help us grow our online presence and connect with more customers.

We are hiring a part-time Social Media Manager to manage and improve our social media presence. This person will help create content, post consistently, highlight our services, showcase completed work, and support brand awareness across platforms such as Facebook, Instagram, Google Business Profile, and other relevant channels. This is a great fit for someone who is creative, dependable, and comfortable turning service-based content into clear, engaging posts.

Key responsibilities:

Create and schedule social media posts for Electric Work Force
Manage content for Facebook, Instagram, Google Business Profile, and other platforms as needed
Write captions that are clear, professional, and customer-friendly
Highlight electrical services such as panel upgrades, lighting, repairs, EV chargers, rewiring, and troubleshooting
Help promote reviews, before-and-after work, company updates, offers, and educational tips
Maintain a consistent brand voice and posting schedule
Edit basic graphics, photos, short videos, or reels when needed
Monitor comments, messages, and engagement as directed
Suggest content ideas to improve visibility and customer trust
Coordinate with the team to gather photos, service highlights, and company updates

Qualifications:

Experience managing social media for a business preferred
Strong writing, grammar, and communication skills
Experience with Facebook, Instagram, Google Business Profile, Canva, and basic content scheduling tools preferred
Ability to create clean, professional posts and simple graphics
Organized, reliable, and able to meet posting deadlines
Creative mindset with attention to detail
Comfortable learning about electrical services and turning them into customer-friendly content
Ability to work independently and follow brand guidelines
Experience with home service, construction, electrical, HVAC, plumbing, or trades content is a plus

Pay and Benefits:

Part-time hours. Independent contractor position
Pay: $7.00 - $10.00 per hour, based on experience and location
Flexible remote schedule
Some overlap with U.S. Central Time business hours preferred
Opportunity to grow with the company as marketing needs expand
Creative role with room to bring ideas and improve the company's online presence

Why Electric Work Force:

Electric Work Force is growing, and we want our online presence to reflect the same professionalism and care we bring to every service call. This role is perfect for someone who enjoys creating content, staying organized, and helping a local service company build trust with homeowners. You will help tell the story of a team that values integrity, humility, accountability, and exceptional service. If you are creative, reliable, and excited to help a home service brand grow, we would love to hear from you.

Electric Work Force encourages applications from qualified candidates of all backgrounds and experiences.

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Position Summary — Social Media Manager (Dog Walker Services)

\n\n

Role Overview

This document defines the formal duties, objectives, measurable results, and required capabilities for the Social Media Manager role supporting Electric Work Force’s dog walking operations. The position focuses on planning, producing, and maintaining digital communications that represent the service-oriented dog walking business and support operational needs, client communications, and brand consistency. The role is not responsible for delivery of direct animal care, training, or veterinary services; those remain the domain of dog walkers and licensed professionals.

The Social Media Manager coordinates with operations, client services, and field staff (dog walkers) to translate operational priorities into external and internal communications that increase client trust, reinforce safety and reliability messaging, and reduce client inquiries through clear, timely information. Performance is assessed by operational impact, client satisfaction metrics, and digital engagement tied to service reliability and client retention objectives.

\n\n

Objectives and Key Results (OKRs)

Objective 1 — Improve client trust and transparency in dog walking services.\n
- KR1.1: Produce and maintain a vetted set of social media content templates and messaging guidelines for routine updates and safety notifications, with 100% coverage of standard service scenarios within 60 days.
- KR1.2: Implement a weekly client-facing update cadence (e.g., safety tips, schedule notices) resulting in a 25% reduction in recurring client scheduling inquiries within 3 months.
\n
Objective 2 — Support operational efficiency by reducing ad-hoc inbound client communications.\n
- KR2.1: Develop and deploy a Q&A content series (posts, saved stories, or pinned content) covering top 10 most frequent client questions, achieving a 30% decrease in related support tickets within 90 days.
- KR2.2: Coordinate with operations to publish real-time service alerts (weather, route changes) with 95% on-time posting accuracy during events.
\n
Objective 3 — Maintain and grow digital signals that correlate with client retention and brand reliability.\n
- KR3.1: Increase engagement on operational posts (safety, schedules, walker introductions) by 20% quarter-over-quarter while keeping response time to client messages under 24 hours on business days.
- KR3.2: Generate monthly reporting linking social content to client retention metrics and identify two actionable insights per quarter for operations to reduce churn.
\n

\n\n

Key Performance Indicators (KPIs)

Content accuracy rate: Percentage of published operational posts that match verified operations input (target ≥ 98%).
Response time to client messages on social channels: Average hours to first response during business hours (target ≤ 24 hours).
Client inquiry reduction: Percent reduction in recurring scheduling/support tickets attributable to published content (target ≥ 25% within 3 months of campaign).
Engagement on operational content: Likes, comments, shares, saves normalized to audience size (target +20% QoQ for operational posts).
On-time emergency/alert posting: Percent of required real-time alerts published within defined SLA during incidents (target ≥ 95%).
Reporting cadence adherence: Timely delivery of monthly performance reports linking social activity to retention and support metrics (target 100% on-time).

\n\n

Problems This Role Solves

External customer problem: Reduces uncertainty for dog owners by providing consistent, accurate, and timely information about walks, walker assignments, safety practices, and service changes, thereby increasing client confidence and satisfaction.
Internal customer problem: Decreases workload on operations and client services by proactively addressing common questions and incident communications through structured content and templates, enabling field staff to focus on direct care activities.
Operational alignment problem: Serves as a communication bridge between operations and clients, ensuring that procedural changes, weather-related adjustments, and schedule modifications are communicated uniformly, reducing miscommunication and service disruptions.
Reputational risk problem: Mitigates reputational exposure by vetting public messaging for safety, accuracy, and compliance with company policies and by ensuring timely, professional responses to client concerns posted on public channels.

\n\n

Key Skills, Abilities, and Knowledge Required

Communication skills: Clear, concise written communication; ability to translate operational procedures and safety guidance into client-facing language without implying provision of clinical or training advice.
Operational understanding: Familiarity with dog walking workflows, scheduling constraints, and common client concerns to create relevant content and alerts aligned with field realities.
Content production: Ability to produce and manage multimedia content (text, images, short video), maintain content calendars, and apply basic graphic editing or coordination with creative resources.
Platform management: Experience managing business pages and messaging across major social channels, including basic moderation, message triage, and use of scheduling and analytics tools.
Analytics and reporting: Skill in defining, measuring, and reporting KPIs; ability to correlate social metrics with operational and retention data and produce actionable insights.
Risk awareness and compliance: Knowledge of privacy considerations, consent for images of clients’ pets/properties, and appropriate escalation paths for safety or health concerns observed during walks.
Stakeholder collaboration: Ability to coordinate with operations managers, field supervisors, and client services to validate content and manage incident communications under established SLAs.
Problem-solving and prioritization: Capacity to triage incoming social queries, escalate when necessary, and prioritize communications that reduce operational disruptions.
Attributes to develop: Familiarity with local leash laws and community norms, improved real-time communication during incidents, and proficiency with CRM or helpdesk integrations to link social inquiries to operational tickets.

\n\n

Supplementary Notes

This description is intended for internal use to define measurable expectations and required capabilities for the Social Media Manager role that supports Electric Work Force’s dog walking services. It is not a recruitment advertisement and does not alter job classifications for direct animal care responsibilities, which remain with certified dog walkers and appropriate personnel.

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Social Media Manager

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